Andrew R Rogers

I used to hate the word “marketing.”  This was because I misunderstood what marketing is.  I have now come to realize that good marketing is actually putting others above yourself, and trying to see things from “their” perspective.

Good marketing is not a list of overblown features, a slick tagline, or a flashy presentation.

Good marketing is identifying ways you can interact meaningfully with people to solve problems, add to their lives, even bring them closer to God.

Controversial question for the day – was Jesus a good marketer?

If this topic is of any interest to you, check out Derek Sivers’ extremely helpful advice here.

Derek Sivers, founder of CD Baby, is now developing some sort of network that will connect musicians with people who can help musicians.  The details are hazy at this point, but it sounds like a another good idea.

Most artists want to make music.  Writing, rehearsing, gigging, recording.  Those activities add up to more than a full time job.  But in this day and age, all of those activities aren’t nearly enough.  Musicians have to  think about marketing, distribution, replication, websites, MySpace, Facebook, touring, etc, on TOP of the usual music creation process.

So I’m looking forward to Derek’s new project, dubbed Muckwork.  Either as a client or as a service provider. Or both.

BTW, Derek, has visited this here site! Extremely exciting.  Leave a comment below his, and help him feel at home here…  See Derek’s short but sweet comment.

just got an email from the venerable Derek Sivers.  But he is so good at making mass emails sound personal, I shouldn’t be exctited.  Or should I?

Here are a couple websites that can help musicians right away. Really. Check them out.

http://sivers.org/

http://musicbizacademy.blogspot.com/

http://www.bob-baker.com/buzz/index.html